Logo Design

Logo design

Logo design and brands outlive products. Brands convey a uniform quality, credibility, and experience. Brands are valuable. Many companies put the value of their brand on their balance sheet.

Branding is fundamental basic. and essential. Building brands builds incredible value for companies and corporations. In the face of the current economic challenges, it’s worth noting that brands do better in tough times compared to unbranded products.

Your brand and logo represents what you are about, but also associate good products and services with a memorable image or name. The most important part of you marketing process is taking the time to really think about how your are represented. Below you will find some different types of logo branding and suggestions to help. Let LCSI turn your representation into a meaningful and lasting image.

Name Based Logo Design

Your company name can be the inspiration for a great logo. The logos of Apple, Fire Fox, Taco Bell, Shell and Puma all have one common denominator, an object directly related to their name. Name based techniques, present their own benefits and challenges.

BENEFITS

A company is very easy to identify just by looking at the symbol, it is memorable.

CHALLENGES

One challenge is, if you have a company name similar to one already on the market. How do you make your “apple” look different?

Object Based

Object based logos are thoe with a recognizable object not associated with the company name.  As an example you could use, Playboy, Starbucks, Lacoste, Bacardi, Michelin, or Peugeot

These logos have an identifiable image not related directly to the name of their company. This is really not less effective than the previous way, and many successful companies use this technique. Some of those logos have a hidden meaning or a story behind them, but if you don’t know that story already, it is usually hard to connect the dots: why is there an alligator on a fashion garment, exactly? Others can be related to the enterprise’s field of business. The Michelin Man logo was a great success. Even though it has no story behind it, it does convey the feel of a company producing tires filled with air. Usually, it’s very difficult for a designer to come up with an identifiable image not connected to the company name without getting some kind of story or meaning behind the concept.

Text based Logo Design

Text based logo designs are like SONY, Google, Lego, Coca-Cola,  and Ford.  Be aware that creating a text based logo is the most challenging form of logo design. Note that all these brands have a relatively short name, which is crucial in designing this kind of logo.  Another challenge for the designer is to conjure up a creative and unique font. Text is not the easiest thing to make memorable. A lot of the time these logos are nothing more than just a regular font, or a minor color or background treatment. The most important factor, however, is how catchy the company’s name itself is.

Letter Based Logo

The most popular form of logo design is to use one or several letters from the company’s name. E.G. Facebook, Honda, McDonald’s, HP, Motorola, Baskin Robbins…
logo designs based on letters

It has several benefits: it is easy to connect to the name, and it is open to different styles and interpretations as long as it doesn’t have to be related to a recognizable object. The designer is free to

experiment with different styles as appropriate for the business.

Free Form Logo

Integrate some or many of the above techniques E.G. Adidas, Pepsi, Audi, BP oil, Nike

These logo symbols are related neither to the company name nor to any identifiable object.

Concept or idea here is an abstract image that conveys the feeling the company wants to convey. For example Nike’s logo is a swish, a fast motion, sleek image.  BP’s works with a concept of “Green” and uses a contemporary multicolored style to appear young and hip. It is the easiest style for a designer to work on. Designer is totally free of any restrictions imposed by object or form. However it is very difficult for the client to pick the logo that is most suitable for his business from a choice of several.

Suggestions:

  • Come up with a company name that can be associated with some kind of recognizable image.
  • With a generic company name and one not associated with any recognized object, think of a story or any other type of recognized object that might be suitable for your business and logo.
  • In the case you a very unique and short company name, the text based logo might be suitable for you.
  • Some of the above rules apply to you, so  using some part of the name might work the best (such as one or several letters)

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