Some Flyer Design tips
- With flyer design, Consider function before form. Thinking about the practical purpose your flyer will play before you dive into the aesthetics.
- Consider your target market. Who will become a customer? Everyone? Of course not, but perhaps everyone between 25-30, likes tennis, and rides a bicycle- THAT is a target market definition.
- Apply an irregular grid to make the most of small print space. Consider an understated, restrained Flyer Design for more corporate or formal businesses or make a bold statement with an attention-grabbing trio of bright color, strong photo and bold typography.
- Introduce some tech appeal to your Flyer Design with app-inspired design elements. Make your flyer appear friendly and approachable with personable, informal photography of employees.
- Make use of transparencies and gradients to create a layered effect, without compromising the impact of your chosen photography.
- Use shape tools to create a modular effect on your flyer—great for showcasing multiple images.
- Adjust the mood of your flyer by switching your color palette.
- Try to make your flyer a keeper—convert more long-term sales by making your flyer into a beautiful keepsake.
When you’re producing a brochure or flyer, you want to design something that looks gorgeous that your customers will respond to. Designing a flyer or brochure isn’t about something that looks pretty. It is primarily about fulfilling an organisation’s needs. The best brochures stir up a range of reactions and emotions, from curiosity and intrigue. If you’re designing for an accountant, for example, the trend in that area might be to produce rather stiff, corporate looking designs. Instead, this would be a great opportunity for you to differentiate your client, by opting for a design more in line with alternative corporate brochures.
You’ve done the hard work and not only captured your reader’s attention, but delivered value to them. You’ve now earned permission to ask for something in return. Dont miss this opportunity to think out your call to action. Ask them what you want them to do!